AMI fitness app concept with its mascot and app screens

Overview

AMI

Your personal fitness companion.

A beginner-friendly fitness app with personalized workouts, playful motivation, and an interactive character to help build healthy habits.

01

Personalised Training

Workouts designed for beginners

02

Gamification

Playful motivation and rewards

03

Character Design

A friendly fitness companion

04

Motion Design

Expressive, responsive interactions

Understand the users

Discovery

User Groups

  • Fitness beginners
  • People building healthy habits
  • Users who prefer gentle encouragement

Pain Points

  • Getting started can feel intimidating
  • Hard to stay motivated over time
  • Weight-focused feedback can create pressure

Discovery

  • Personalize plans to goals and physical needs
  • Use playful tasks, points and rewards
  • Let users shape their encouragement

Goals

  • Make fitness enjoyable and sustainable
  • Help beginners build healthy routines
  • Support progress without pressure

Structure

Information
Architecture

AMI

Onboarding & Goals

Fitness LevelPersonal GoalsPreferences

Training

Personalized PlanWorkout SessionsProgress

Challenges & Rewards

TasksPointsRewards

Ami Companion

Appearance & ExpressionsEncouragement StyleCharacter Feedback

Wellbeing Settings

Weight-Related Changes On / OffMotivation PreferencesNotifications
AMI fitness app case study covering its overview, user flow, training experience, gamification and design system; shown in German
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